But just when we thought the gender gap was narrowing, the use of Botox reminds us that perhaps men are from Mars and women are from Venus. While women want to turn back the clock and reduce all signs of aging with a wrinkle-free look, men are opting for a more natural, “not-overdone” look.
The term “Wall Street Wrinkle” was coined by a doctor in New York to describe the look his male patients requested. These patients primarily worked in the finance district, and wanted a less-is-more approach to their Botox treatments, choosing to wear a toned-down version of their wrinkles as battle scars. Rather than trying to reverse time, these patients just wanted to look “well rested.”
According to the American Society for Plastic Surgeons, more than 385,000 men got Botox injections last year alone, representing a 310% increase from 10 years ago. While cosmetic procedures are generally more accepted across both genders, many men are trying to level the playing field professionally.
After the economic slowdown in 2008, many men in their 40s and 50s found themselves competing with younger professionals for the same jobs. A little Botox went a long way in helping them appear younger and more confident in the eyes of hiring managers.
Some speculate male use of Botox is driven by women. Many men report that their significant other encouraged them to “get rid of that wrinkle.” Men report liking the procedure because it’s quick (Botox can be done during a lunch break.) and relatively painless. However, it’s important to keep in mind that Botox does require patients to come back every 4-6 moths to maintain their appearance, regardless of gender.
Dr. Sultan would be happy to help you find your Wall Street Wrinkle! Give our offices a call to schedule your appointment today.